In today’s competitive market, relying solely on traditional outdoor scoreboards advertising for your business isn’t enough. Local markets often face saturation with similar businesses, making it crucial for your ads not only to stand out but also to perform well.
Measuring success in digital billboard advertising varies across industries, but the key metric is return on investment (ROI). You might wonder how ROI is calculated for digital billboard ads, and we have the answers you’re looking for.
Calculating ROI for Your Industry:
ROI measures profitability and success by comparing the gains from an investment to its cost. For instance, a digital scoreboard advertisement is an investment that can yield substantial returns.
For industries like healthcare and real estate, local school scoreboard advertising can be highly effective. Imagine attracting new patients or clients by reaching families attending school events. The potential ROI can be significant, leading to substantial income growth.
Impressions Matter:
Consider the impressions your ad can make. With a Formetco Sports LED digital scoreboard, your ad can reach thousands of local viewers during sports events. This exposure can significantly impact brand awareness and customer acquisition.
Effective Marketing Channels:
Compared to low ROI channels like organic social media, digital scoreboards advertising stands out as a high-performing medium. It’s rated among the top channels for ROI, making it a smart investment for local businesses.
Scoring the Win:
Ultimately, digital scoreboard advertising offers local businesses a winning strategy to attract new customers and boost revenue. Whether in healthcare, real estate, or other local industries, this marketing channel can deliver impressive results.
Scoreboard advertising isn’t limited to specific industries; it’s also ideal for private athletic facilities, auto repair shops, and more. Embracing this technology can give your business a competitive edge in the local community.
Let’s consider a local auto repair shop looking to boost its customer base through advertising on an LED Video Scoreboard at a local high school sporting event.
Investment:
The shop invests $1,000 in a digital scoreboard advertisement for one season of high school football games.
Expected Returns:
The average cost of a car repair at the shop is $300.
The shop estimates that 1,000 attendees per game will see their ad.
They expect a conservative conversion rate of 5% of attendees becoming customers due to the ad.
Calculating ROI:
Total potential revenue from ad viewership per game: 1,000 attendees * 5% conversion rate * $300 = $1,500
Total potential revenue for one season (assuming 5 home games): $1,500 * 5 games = $7,500
ROI calculation: ($7,500 – $1,000) / $1,000 * 100 = 650% ROI
Benefits of LED Video Scoreboard Advertising:
Targeted Audience: The shop reaches a local audience interested in supporting the high school team, increasing the likelihood of conversions.
Brand Visibility: The shop’s brand gets exposure to thousands of local residents during each game, reinforcing brand recognition.
Cost-Effective: Compared to traditional advertising methods, the ROI from LED scoreboard advertising is significantly higher.
By leveraging LED Video Scoreboard advertising at a local high school sporting event, the auto repair shop not only enhances its brand visibility but also achieves an impressive ROI, leading to increased revenue and customer acquisition.
Looking for a Custom Digital Scoreboard?
At Formetco Sports, we specialize in creating top-quality LED Video Scoreboards for schools, universities, sports stadiums, and various other venues throughout Georgia and the United States. Have questions about our company, divisions, video display scoreboards, or services? Reach out and we’ll help get you started on your scoreboard journey!
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